Welcome to my site, W Craig Tomlin.com

I am W Craig Tomlin, and I’m an award-winning B2B and B2C marketing leader. I am proud to be one of only 2,000 Certified Usability Analysts in the world, and I have a long history of creating and improving online and offline marketing campaigns since 1996. I have worked with start-ups, small business and Fortune 100 companies.

I specialize in generating a complete marketing & sales experience that starts at branding, global marketing and awareness (advertising, member acquisition), optimizes continuously via testing (A/B, Google Analytics, Omniture), and ends at completed order forms (KPI’s, usability).

As an example of my marketing success: At Countrywide, as Vice President, Internet Management I led the team in creating customized marketing web sites based on user-centered designs that broke all Company records. As an example, one of my campaigns resulted in generating almost $3,000,000 in loan revenue in less than 6 months, breaking even 50% faster than forecast, and ranking #1 on Google for targeted terms in less than 1 week.

My blog, Useful Usability is my way of providing insights, commentary and hopefully some fresh ideas on how to conduct or incorporate optimization of web sites to increase online marketing conversion and sales.

Mashable Names W Craig Tomlin One of Ten Must-Follow Usability Experts

W Craig Tomlin named 1 of the 10 must follow usability experts by Mashable

I am honored to be listed as one Mashable’s Top 10 usability experts to follow by Nick Gould. I’m very honored to be included in this list of usability gurus, including J.M. Spool, Joshua Porter and the Nielsen Norman Group. Each day I review the latest news and tips about improving user experience results and sales, and tweet those that I think you might find interesting or useful. Sometimes I even have enough time to blog about usability, but not as often as I’d wish!

W Craig Tomlin Named Certified Usability Analyst of the Month

I was very proud to be the Certified Usability Analyst of the Month at Human Factors International. As a CUA, I have demonstrated my skills in usability analysis and optimization by completing courses and a multi-part, multi-hour test on usability best practices. Read the W Craig Tomlin CUA of the Month article.

W Craig Tomlin Usability Consulting Testimonials

I was extremely impressed with Craig Tomlin’s professional and systematic approach to usability testing. He approached our testing with a good blend of both art and science. Craig was very accommodating of change throughout the process, allowing us to modify the testing at points that made sense.

Furthermore, Craig’s analysis was exactly what I was looking for; concrete action items we should take with visual proof backing those recommendations. I would highly recommend Craig Tomlin to other companies for future usability consulting projects.

Joe M, Zag.com

Craig Tomlin worked for me at WellPoint and delivered a major web project on time and on budget. He loves making web sites work better (Search Engine Optimization and usability, which equals better visitor experience and higher conversion) and is very good at this.

Richard Sellers
Former SVP, Marketing
WellPoint, Inc.

As SVP, Digital Marketing for Countrywide (now Bank of America) I hired Craig Tomlin to direct web redesign and development projects with an emphasis on optimizing for organic search. Craig’s skills in search engine optimization and usability were very effective, and resulted in a number of “firsts” for our company. I highly recommend him for expert SEO or usability guidance on web projects.

Jon Samsel,
SVP, Digital Marketing
Bank of America

Thanks for visiting the W Craig Tomlin web site, I hope to hear from you!

Sincerely,

W Craig Tomlin