UX, Conversion and Marketing Optimization
Conduct all types of usability and UX testing including remote and in-person moderated and unmoderated testing, A/B, paper prototype, iterative prototype, concept testing, field research, and survey instrument design and analysis.
Create and evaluate qualitative data including Google Analytics, Surveys, Content Audits and related behavioral information from CRM and back-end systems for better conversion and ROI.
Provide UX research and conversion optimization training to teams who seek to improve UX engagement and ROI by applying my 20+ years experience in hands-on workshops, speaking engagments and custom training sessions.
Craig focuses on company-specific data to provide tailored insights for website improvements. Following his site audit, we took away a better understanding of our own customers and how we can better serve them.
His review and analysis were well thought out and thorough. I would recommend Craig to anyone looking to conduct a custom website audit.
As VP, Internet Marketing for Countrywide (now Bank of America) Craig Tomlin directed web redesign and development projects with an emphasis on optimizing the UX. Craig's skills in UX, SEO and Usability were very effective, and resulted in a number of firsts for our company. I highly recommend him for expert UX, SEO or Usability guidance on web projects.
Craig's work on wireframes I was developing realistically gained us several million dollars in revenue with the changes he recommended. His level of detail for actionable changes was jaw dropping and the advice he gave was based on our actual business model, not academics and generalities.
We will be using him again when we need real experts.