{"id":272,"date":"2018-12-21T21:48:26","date_gmt":"2018-12-21T21:48:26","guid":{"rendered":"http:\/\/www.wcraigtomlin.com\/portfolio\/?page_id=272"},"modified":"2018-12-21T21:55:45","modified_gmt":"2018-12-21T21:55:45","slug":"ux-optimization-book","status":"publish","type":"page","link":"https:\/\/www.wcraigtomlin.com\/portfolio\/ux-optimization-book\/","title":{"rendered":"UX Optimization Book"},"content":{"rendered":"<div id=\"pl-272\"  class=\"panel-layout\" ><div id=\"pg-272-0\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-272-0\" data-stretch-type=\"full-stretched\" ><div id=\"pgc-272-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-272-0-0-0\" class=\"so-panel widget widget_sow-hero panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-hero so-widget-sow-hero-default-b729c64cd3b0-272\"\n\t\t\t\n\t\t>\t\t\t\t<div class=\"sow-slider-base\" style=\"display: none\" tabindex=\"0\">\n\t\t\t\t\t<ul\n\t\t\t\t\tclass=\"sow-slider-images\"\n\t\t\t\t\tdata-settings=\"{&quot;pagination&quot;:true,&quot;speed&quot;:800,&quot;timeout&quot;:8000,&quot;paused&quot;:false,&quot;pause_on_hover&quot;:false,&quot;swipe&quot;:false,&quot;nav_always_show_desktop&quot;:&quot;&quot;,&quot;nav_always_show_mobile&quot;:&quot;&quot;,&quot;breakpoint&quot;:&quot;780px&quot;,&quot;unmute&quot;:false,&quot;anchor&quot;:null}\"\n\t\t\t\t\t\t\t\t\t\tdata-anchor-id=\"\"\n\t\t\t\t>\t\t<li class=\"sow-slider-image  sow-slider-image-cover\" style=\"visibility: visible;;background-image: url(https:\/\/www.wcraigtomlin.com\/portfolio\/wp-content\/uploads\/2018\/12\/UX-Optimization-Book-wcraigtomlin-portfolio-book-page-header-V4-1920x1116.jpg)\" >\n\t\t\t\t\t<div class=\"sow-slider-image-container\">\n\t\t\t<div class=\"sow-slider-image-wrapper\">\n\t\t\t\t<h1>UX OPTIMIZATION<\/h1>\n<p>Combining behavioral UX and usability testing data to optimize websites.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t<\/ul>\t\t\t\t<ol class=\"sow-slider-pagination\">\n\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"#\" data-goto=\"0\" aria-label=\"Display slide 1\"><\/a><\/li>\n\t\t\t\t\t\t\t\t\t<\/ol>\n\n\t\t\t\t<div class=\"sow-slide-nav sow-slide-nav-next\">\n\t\t\t\t\t<a href=\"#\" data-goto=\"next\" aria-label=\"Next slide\" data-action=\"next\">\n\t\t\t\t\t\t<em class=\"sow-sld-icon-thin-right\"><\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"sow-slide-nav sow-slide-nav-prev\">\n\t\t\t\t\t<a href=\"#\" data-goto=\"previous\" aria-label=\"Previous slide\" data-action=\"prev\">\n\t\t\t\t\t\t<em class=\"sow-sld-icon-thin-left\"><\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-272-1\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-272-1\" ><div id=\"pgc-272-1-0\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-272-1-0-0\" class=\"so-panel widget widget_sow-headline panel-first-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-37929451c578-272\"\n\t\t\t\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h1 class=\"sow-headline\">\n\t\t\t\t\t\tUX OPTIMIZATION\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"sow-sub-headline\">\n\t\t\t\t\t\tCombining Behavioral UX and Usability Data to Optimize Websites\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><div id=\"panel-272-1-0-1\" class=\"so-panel widget widget_sow-button panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-wire-e0f48ab13161-272\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-left\"\n>\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/amzn.to\/2QIkmky\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" target=\"_blank\" rel=\"noopener noreferrer\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tBUY UX OPTIMIZATION\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><div id=\"pgc-272-1-1\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-272-2\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-272-2\" data-stretch-type=\"full\" ><div id=\"pgc-272-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-272-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-272-2-1-0\" class=\"so-panel widget widget_sow-headline panel-first-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-90b7285b72ab-272\"\n\t\t\t\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h1 class=\"sow-headline\">\n\t\t\t\t\t\tTHE FIRST AND ONLY BOOK ON COMBINING BIG DATA WITH USABILITY TESTING DATA\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"sow-sub-headline\">\n\t\t\t\t\t\tUX Optimization\u00a0is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to; define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website.\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><div id=\"panel-272-2-1-1\" class=\"so-panel widget widget_sow-button panel-last-child\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-wire-dc51f6033f22-272\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-right\"\n>\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.uxoptimizationbook.com\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" target=\"_blank\" rel=\"noopener noreferrer\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tVISIT BOOK WEBSITE\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-272-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-272-3\" ><div id=\"pgc-272-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-272-3-0-0\" class=\"so-panel widget widget_sow-headline panel-first-child panel-last-child\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-2dd73c0637d5-272\"\n\t\t\t\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h1 class=\"sow-headline\">\n\t\t\t\t\t\tREVIEWS OF UX OPTIMIZATION\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"sow-sub-headline\">\n\t\t\t\t\t\tUX Optimization book reviews from recent readers.\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-272-4\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-272-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-272-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: center;\"><a href=\"http:\/\/layouts.siteorigin.com\/wp-content\/uploads\/2015\/08\/Team-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-310\" src=\"http:\/\/www.wcraigtomlin.com\/portfolio\/wp-content\/uploads\/2018\/12\/Bertha-Brown-126x126.jpg\" alt=\"Bertha Brown\" width=\"126\" height=\"126\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\">Bertha B<\/h2>\n<p style=\"text-align: center;\"><strong><em>Senior UX Designer<\/em><\/strong><\/p>\n<p style=\"text-align: center;\">This is a great 'how to' book on UX optimization. Excellent step-by-step instructions with pictures and explanations make learning easy. He adds funny or interesting stories that relate with the material in each chapter. You'll use this book often!<\/p>\n<p style=\"text-align: center;\">\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-272-4-1\"  class=\"panel-grid-cell\" ><div id=\"panel-272-4-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><a href=\"http:\/\/layouts.siteorigin.com\/wp-content\/uploads\/2015\/08\/Team-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-324 aligncenter\" src=\"http:\/\/www.wcraigtomlin.com\/portfolio\/wp-content\/uploads\/2018\/12\/Jeff-Prehn-126x126.jpg\" alt=\"Jeff P\" width=\"126\" height=\"126\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\">Jeff P<\/h2>\n<p style=\"text-align: center;\"><strong><em>Product Manager<\/em><\/strong><\/p>\n<p style=\"text-align: center;\">UX Optimization has step-by-step instructions and clear and practical advice for how to combine quantitative and qualitative data to improve websites. This is the best UX optimization book I've read so far and I highly recommend it.<\/p>\n<p style=\"text-align: center;\">\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-272-4-2\"  class=\"panel-grid-cell\" ><div id=\"panel-272-4-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"8\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: center;\"><a href=\"http:\/\/layouts.siteorigin.com\/wp-content\/uploads\/2015\/08\/Team-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-311\" src=\"http:\/\/www.wcraigtomlin.com\/portfolio\/wp-content\/uploads\/2018\/12\/Katie-S-126x126.jpg\" alt=\"Katie S\" width=\"126\" height=\"126\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\">Katie S<\/h2>\n<p style=\"text-align: center;\"><strong><em>Business Owner<\/em><\/strong><\/p>\n<p style=\"text-align: center;\">I got this book when I met Mr Tomlin at an event he was speaking at, and I'm very glad I did. This book is a good UX resource for learning how to optimize websites. It's one of the best books I've read on improving websites and I'll be using it often.<\/p>\n<p style=\"text-align: center;\">\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>UX OPTIMIZATION Combining behavioral UX and usability testing data to optimize websites. UX OPTIMIZATION Combining Behavioral UX and Usability Data to Optimize Websites BUY UX OPTIMIZATION THE FIRST AND ONLY BOOK ON COMBINING BIG DATA WITH USABILITY TESTING DATA UX Optimization\u00a0is ideal for anyone who wants to combine the power of quantitative data with the<a class=\"moretag\" href=\"https:\/\/www.wcraigtomlin.com\/portfolio\/ux-optimization-book\/\"><span class=\"screen-reader-text\">Read more about UX Optimization Book<\/span>[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-272","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.wcraigtomlin.com\/portfolio\/wp-json\/wp\/v2\/pages\/272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wcraigtomlin.com\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wcraigtomlin.com\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wcraigtomlin.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wcraigtomlin.com\/portfolio\/wp-json\/wp\/v2\/comments?post=272"}],"version-history":[{"count":5,"href":"https:\/\/www.wcraigtomlin.com\/portfolio\/wp-json\/wp\/v2\/pages\/272\/revisions"}],"predecessor-version":[{"id":328,"href":"https:\/\/www.wcraigtomlin.com\/portfolio\/wp-json\/wp\/v2\/pages\/272\/revisions\/328"}],"wp:attachment":[{"href":"https:\/\/www.wcraigtomlin.com\/portfolio\/wp-json\/wp\/v2\/media?parent=272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}